concept, script, production,shoot edit
VIDEO
Today, social video is unquestionably the most powerful content format available for consumers.
Retailers are reporting that up to 60% of their orders online are being placed by consumers from a smartphone or portable device - the same platform upon which video content thrives.
We believe that it is one of the most powerful forms of communication available and we are working directly with JB Hi-Fi to deliver a new video content platform for manufacturers looking to get exposure in front of customers.
Today's consumers do not trust a manufacturer or retailer’s product video - but they do trust a third party such as SmartHouse when it comes to giving them information on a product or service.
What works today is emotive - Short and sharp videos that tell a story with a sense of humour and a little bit of fun.
Currently we are working with several major brands in the delivery of video content for use with carriers such as Optus and Vodafone.
See case histories below.
Today, social video is unquestionably the most powerful content format available for consumers.
Retailers are reporting that up to 60% of their orders online are being placed by consumers from a smartphone or portable device - the same platform upon which video content thrives.
We believe that it is one of the most powerful forms of communication available and we are working directly with JB Hi-Fi to deliver a new video content platform for manufacturers looking to get exposure in front of customers.
FITBIT
One of the biggest growth markets is fitness technology whether it be software running inside smart phone or tablet or via a Fitbit type device. With this video we played on the competitive environment that is created by people who buy Fitbit products.
INTEL
This video was shot to promote a new generation of notebooks. We needed to get across the message that new Intel processors were delivered new design capabilities, slimmer notebooks and a new generation of PC technology.
ALIENWARE
This Company, manufactures the world’s leading gaming PCs. Research shows that 50% of the growth market for gaming of females who are described as "closet" gamers.
HITACHI
this company designs their TVs in Japan but manufactures them in Europe. They are a major TV brand in Asia as a result we used a Japanese consumer to get over the key facts relevant to this TV range.
ALCATEL
Alcatel is Australia’s number #3 smartphone brand. Our brief centred on three key products a budget smart phone aimed at teenagers, a midmarket phone for people who still want a high-quality android-based device but do not want to pay the premium prices of the Samsung or Apple smart phone.
We were also briefed to produce a video for a low-cost tablet being sold via carriers such as Optus and Vodafone the product was being primarily purchased by an older target audience.
LOGITECH
Our brief was to produce a video to promote the waterproof capabilities of their UE Boom wireless speakers. The creative that was approved involved a female walking into a JB Hi Fi store, dripping wet, her beach sound system had in her own words gone "Kaput".
